Prabha Raghunandan
Editor/media manager
Inner Wheel entered my life in 1989; and since then, it is my passion. IW has evolved and I have too. To move with the times, adapt for betterment of the organisation and society, a key development has been learning the use and impact of electronic media, upgrading my designing, editing and writing skills.Today the old adage ‘pen is mightier than the sword’ has a wider context. Communication of information has changed monumentally, to include E-publications, Websites, Instagram, Facebook, Youtube, Social media. By using these powerful, popular methods we can spread the Principles Purpose and Projects of IW globally. When Information is power, we cannot harness this power without distributing. ‘A picture is worth a thousand words’ ,believing in this, I have polished my video editing and graphic techniques. Images motivate others to replicate / participate in similar work worldwide. The outside world too gets the opportunity to gauge our capabilities, support our cause. Members are enthused, encouraged to extend their boundaries of assistance by effective motivation. As NR, I initiated a 6000kms Mission on Wheels, before International Women’s Day to promote IW. A Short Film IW in India was made for comprehensive imaging. Print and E Newsletters featured projects and events with data and pictures. Digital literacy and technology helped brand IW India nationally. Facebook was used extensively by clubs even as Newspapers and TV were effective locally.By using our intelligence and talents, each one of
us can be the best ambassador of Inner Wheel.